This is [not] the end A magazine that merges sustainability.

IRÆ merges art and sustainability, crafting a visually stunning publication. It's goal is to fight indifference using beauty in the form of architecture, fashion, photography, art and 3d.I joined the team just before the official launch of the magazine’s first edition, at a time when the stakes were high. My role was to capture and communicate the essence of the magazine, without revealing any spoilers.

The campaign ran for eight weeks across Instagram and Facebook. I helped launch the social media presence, and despite having no reels or video content, we achieved impressive growth, gaining nearly 900 followers organically.